Introducing Naos: A New Beachfront Development in Baja California
The Agency is proud to announce its role as the exclusive marketing partner for NAOS , a new beachfront residential development in northern coastal Baja California. Developed by renowned Mexico City-based firm Estrategia Urbana , NAOS officially launches sales to the public today following a successful pre-launch sales event.
Naos encompasses 280 residences with panoramic views of the Pacific or Baja’s mountain ranges, and next-generation amenities—all just minutes from the U.S. border.
Renowned interior designer Kalinka Mikel brings a refined modern sensibility to the project alongside Studio Domus , which is producing the full construction documentation.
Residences range from one to three-bedroom floor plans and penthouses, with many floor plans offering expansive terraces overlooking the beach and Pacific Ocean. All residences include at least one dedicated parking space, with anticipated valet service for a second vehicle.
Resort-style amenities at NAOS include indoor and outdoor swimming pools overlooking the Pacific Ocean, a fitness center, fire pits, and more. Gated entry, 24/7 security, and monitored CCTV across common areas ensure peace of mind and privacy for residents.
Prices start in the low to mid $200,000s, with annual property taxes as low as $300 USD. Completion is expected between late 2026 and early 2027. An immersive sales center is now open, offering prospective buyers a preview of select models, finishes, and 3D walkthroughs.
Naos’ debut follows the early July launch of THE WAVVE , Estrategia Urbana’s nearby project, which also offers an amenity-rich lifestyle. Together, the two communities reflect a shared commitment to high-quality design, coastal access, and long-term value.
“This isn’t just ocean view. NAOS is set directly on the sand, offering buyers the kind of premium coastal living typically reserved for markets like Malibu or Cabo,” said Jeff Davidson , Broker Associate of The Agency San Diego and Marketing Consultant for NAOS. “To find new, design-forward beachfront residences of this caliber at such an attainable price point is virtually unheard of in the U.S. NAOS stands apart as a compelling choice for those seeking luxury, lifestyle, and long-term value just minutes from Southern California.”
Situated at the northern end of Rosarito, NAOS is a short 45-minute drive from San Diego and accessible via the San Ysidro port of entry. The surrounding region, home to vibrant dining, shopping, and Baja’s famed Valle de Guadalupe wine country, is emerging as the “Next Cabo,” offering a more attainable cost of living without sacrificing luxury or location.
“NAOS is a project that redefines what it means to live on the coast, crafted for those who seek exclusivity, modern living, and a truly unique lifestyle,” said Moises Zapan, Founder and Chief Commercial Officer of Estrategia Urbana. “We envisioned a residential experience where every detail is intentional, from the clean architectural lines within each residence to an external scape offering prime resort-style amenities. The location speaks for itself — it’s pure Baja, but with the refinement and comfort of a world-class coastal resort.”
NAOS is exclusively marketed by Jeff Davidson , Broker Associate of The Agency, with Estrategia Urbana as the lead developer and Mozaco Constructora serving as general contractor.
For more information, contact Jeff Davidson at 619.855.7300 or jeff.davidson@theagencyre.com and visit NaosBaja.com.
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