The Agency Wins Inman’s Golden I Award for The Farralone Estate Campaign

The Agency is proud to announce that our team has earned Inman’s highest honor—the Golden I Award—for Best Sales & Marketing Campaign for a Luxury Home/Property for our relaunch of the legendary Farralone Estate in Los Angeles.

This iconic mid-century modern property—famously known as the “Frank Sinatra Estate” and “the most filmed house in America”—had been on and off the market for more than 13 years. At the end of 2024, Craig Knizek (Managing Partner of The Agency Sherman Oaks, Studio City, and Calabasas) and Blair Chang (Founding Partner of The Agency) took it to market once more, repositioning the estate as both an architectural masterpiece and an exciting investment opportunity.

With the support of The Agency’s marketing team, a refreshed campaign leveraged deep market research, creative branding, and targeted PR to highlight the estate’s untapped potential—from luxury events and corporate retreats to high-end short-term rentals. 

Guided by The Agency’s Senior Graphic Designer Sara Reitenbach , Senior Marketing Account Managers Kerry Madden and Samantha Driscoll , SVP of Communications and Marketing, Laura Corrigan , Senior Director of PR, Andrea Delgado , Senior PR Manager, Isabel Goldstein , and Public Relations Manager, Fernanda Lopez , with the support of Manager of Digital and Global Partner Content, Carolyn Meers , the team created a distinctive new logo, crafted a high-impact media strategy, and executed precision outreach to reintroduce the property to the world. The result? A dual sale totaling nearly $8 million. 

“We couldn’t be more proud of our Inman Golden I Award honorees and the incredible work of our exceptional marketing and design teams,” said Rainy Austin , President of The Agency. “This win for the Farralone Estate exemplifies the kind of creativity, strategy, and collaboration that defines our company. Our people are our greatest strength, and it’s gratifying to see their talent recognized at the industry’s highest level.”

In addition to this win, several of The Agency’s own were named as finalists in this year’s Golden I Awards:

The Agency 

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The Umansky Team  

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Chris Resop 

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Chris Paoli

2965 Trails Edge, Steamboat Springs, CO 

Congratulations to our team behind The Farralone Estate campaign, and well done to all of our finalists who continue to raise the bar and go for the Golden I.

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